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spam

not something we often think about outside of checking our emails, even less so when we're looking for snacks. 

nowadays, we often don't think much past what we can easily grab and go. oftentimes that's a protein bar or a protein shake. packed with protein and dressed up like dessert. 

there was a time when we didn't need everything to be frosted, dipped in chocolate, or covered in sprinkles.

back then, we ate dinner before dessert and we didn't complain about a little salt.

we want to remind people that they can be badasses too. so they can stop shaking their water bottles and grab a fork.

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SPAM-SUGARCOATED.png

COPYWRITER: ANDREA campbell
art direction: Andrea Campbell
IDEATION: NIKEITA MCMASTER, SAMANTHA AMARAL

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