People are more stressed than ever before. It’s hard to know how to manage feeling overwhelmed with anxiety and stress, but it’s an almost instinctual response for us – as humans – to retreat to the vastness of nature to find peace and perspective. With that in mind, we created a campaign that allows Patagonia to play a central role and to emphasize how nature stirs us up. 

 

Nature offers us a chance to let go –  of control, of anxiety, of ourselves – and lets us marvel at the world around us.