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motomaster
IDEA​
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INSIGHT
HOW IT WORKS​
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Love the beaten path.
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There's pride to be found in our beater cars: every ding and dent a badge of honour.
Reminding drivers that their beaters deserve the best TLC.
activation
dIYoutube
The start of all good DIYs begins with an internet search. Most of the time that leads us to Youtube and step-by-step tutorials.
Motomaster will partner with Youtube automotive and car repair influencers to create a digital catalogue of beater fixes from oil changes and small repairs, to kickstarts and replacing parts.
COPYWRITER: ANDREA COUSINEAU
IDEATION: ERIC DROSSMAN, KAITLYNN BRAGANZA, ALEX GRELLA
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