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pABST BLUE RIBBON

the last few years have brought a whole gamut of words and lingo for beer drinkers. lots of acronyms, and conversations about tasting notes. seems like we're all kids again talking about our favourite crafts, with new breweries popping up like dandelions at the beginning of summer.

sometimes though you don't need all the bells and whistles and high level vocabulary and you really just want a cold beer. sometimes you want more than one. it's a numbers game really, and pbr makes you feel like you just scored.

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COPYWRITER: ANDREA Campbell
ART DIRECTION: ANDREA Campbell
ideation: Andrea campbell

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