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pABST BLUE RIBBON
IDEA​
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INSIGHT
HOW IT WORKS​
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There's a blue ribbon for that.
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Not every moment is a milestone, but they're still worth a cheers.
When there's no medals or standing ovations, there's a blue ribbon.
activation
The blue ribbon award ceremony.
Pabst Blue Ribbon will send you everything you need to host your own blue ribbon ceremony.
Because we all deserve to be celebrated every now and then.
COPYWRITER: ANDREA Cousineau
ART DIRECTION: ANDREA Cousineau
ideation: Andrea Cousineau
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